BJKA Consulting

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BJKA Consulting: Resources

Means :
three permanent consultants: marketing and statistics
Several freelance consultants
A focus group room, equipped with mirror and audio-visual recording equipment
Equipment for simultaneous translation and video conferences
Telephone Platform System CATI
Experienced field manager
A team of Trained interviewers everywhere in Tunisia (bac + 2 or more)
Experienced supervisors everywhere in Tunisia (bac + 4)
Experienced data entry team (bac + 4)
For focus groups : A team of experienced Recruiters (bac + 4)
Statistical Analysis Software: Ethnos, SHPINX, SPSS, etc.

Approach :
Quantitative studies, Ad hoc / Tracking :
Phone (local or international)
Face to Face (Door to Door, Street or Central location)
Visitors and / or mystery calls
Postal surveys
Internet Surveys

Qualitative Studies :
Focus groups,
In depth interviews
Laboratory and ethnography,
Mini groups
Home visits (In Home).

Esomar :
Our CEO, Dr. Samy KALLEL is member of the ESOMAR international network.
ESOMAR is the world organisation for enabling better research into markets, consumers and societies. With 5,000 members in 100 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making.
In all their interventions, the teams of the Institute rigorously respect the ESOMAR code of ethics approved by the International Chamber of Commerce and recognized all over the world as being the international standard of marketing researches and opinion polls. To have more informations about CCI / ESOMAR International code